Who is Laoru Laoru?
We are a sculptor and an art director, a couple, and the two people behind everything you see here. We met at the Waldorf school in Aarhus, and have always shared a love of art, form, and making things well - which along the way turned into a shared life, our three children and our studio.
The name Laoru Laoru comes from our shared surname, which we took when we married in 2018. It was inspired by a character in Richard Adams' novel Watership Down - Hlao-roo, which translates to "little clay pot." It felt right from the beginning, and it still does.
Between us we cover most of the process ourselves, and what we don't, our small and carefully chosen team in the studio does. Every piece that leaves here has been in someone's hands from start to finish. We believe that sculptural art belongs in real homes, not just galleries.
Katrine & Jacob
Jacob Laoru
Creative journey
The path wasn't always clear but it never changed his direction. He has worked with clay for two decades, steadily developing his craft, sculpting in the family apartment, becoming the artist he always intended to be.
Sculptural Art
He fell in love with sculpting at seventeen, when he built a life-sized human figure from surplus clay for his school graduation project. Since then he knew he wanted to work with sculptures and clay became his expression.
Ancient Inspiration
For Jacob, the ancient Greek sculptural tradition still represents the highest standard the art form has ever reached. Not a template to copy, but an inexhaustible reference point for what mastery in clay can look like.
Craftsmanship
He prefers to think of himself more as a craftsman. What drives him every day is not the finished piece but the pursuit itself - the desire to understand the material more deeply and keep getting better.
Psychology
Studying psychology deepened a fascination he had carried for years: the human face as the place where we read each other most completely, where identity, emotion, and time all become visible at once.
Katrine Laoru
Every creative decision she makes is driven by the conviction that the spaces we live in shape how we feel, and that beauty in a home is never trivial.
Interior Design
Katrine trained as an interior design consultant and spent years working in design shops, helping people make considered choices about their homes. Her aesthetic is rooted in the Nordic interior tradition and a genuine commitment to sustainability, and that sensibility lives in everything she does.
Brand Visual
Every image, every composition, every detail of how the pieces look in the world passes through Katrine's eye. She has shaped Laoru Laoru's visual language into something immediately recognisable, in the way a piece is styled, the surfaces it is shot against, the light it is given.
Social Media
Katrine had already built her own engaged audience around interior design and considered living before she stepped into Laoru Laoru full-time in 2024. She natively understood how to present the work on a social media platform, not just as sculptural pieces, but as conscious design choices that quietly enhance the presence of a room. For Katrine, Instagram is not an afterthought. It is one of the most important places the work lives.
Our Studio
Our little and beloved studio in Aarhus, Denmark, is where all our pieces are made. Together we cover most of the process ourselves, and what we don't, our small and carefully chosen team in the studio does. Every piece that leaves here has been in someone's hands from start to finish.
